About Us
Let us help you take back your walk-in beer cooler. Our storage solutions give you specific locations for every product you sell – tapped or case products alike.
Durable, Long-Lasting Equipment
Increase Beer Cooler Storage Capacity by 40%
Improved Safety & Organization
No Warranty Claims in 30 Years
Our Story
Improving the storage space, safety, and organization of the walk-in beer cooler since 1994.
How It All Started
Cooler Concepts was founded in June of 1994 by Bill Dunnett Jr., a visionary who turned his firsthand experience in the beer distribution industry into a mission to improve the safety and efficiency of keg storage. While working for a local beer distributor in the suburbs of Chicago, Bill delivered 1,000 kegs a week on a “KEG ROUTE.” It was during this time that he noticed a significant lack of safe keg storage solutions.
On Christmas Eve of 1994, while working that same beer truck, Bill experienced a life-changing moment. A keg of beer fell from four feet and landed on his left foot. Recalling the incident, Bill would often say, “The pain can be described as similar to childbirth in just one second.” Fortunately, the keg landed sideways instead of “ring down,” sparing him from more severe injuries. This accident, along with seeing countless unsafe beer coolers in Chicago, motivated Bill to find a safer way to store kegs.
Bill’s first goal was to design a platform sturdy enough to withstand the daily abuse kegs endure. Using materials from a local scrap yard, he developed a prototype and later applied for a patent. Although financial constraints at the time prevented him from obtaining the patent, Bill used his ingenuity and determination to refine the design, creating a more cost-effective and easier-to-fabricate solution.
Over the decades, Bill led Cooler Concepts in transforming beer coolers in bars, breweries, stadiums, hotels, casinos, and resorts across the country. His dedication to safety, efficiency, and flexibility became the cornerstone of the company’s mission.
In 2024, Cooler Concepts experienced a profound loss with the passing of our founder and president, Bill Dunnett Jr. Bill’s legacy, however, continues to inspire us every day. His son, Jake Dunnett, now leads Cooler Concepts, carrying forward his father’s vision with the same passion and commitment to innovation that have defined our company since its inception.
Our Philosophy
Everything we do as a company is based upon SAFETY, be it manufacturing or design. No one should have to go through what Bill did. We even created a shelving solution specifically related to safety. We created “THE NO LIFT SHELF’ just to take that aspect out of a customers’ daily duties with all the kegs placed along the floor.
Our Mission
To Make Your Walk-In Cooler A Safer Space
The walk-in cooler can be a dangerous place to navigate if you don’t have a well-thought-out floorplan in place. Our custom keg rack & shelving solutions help eliminate clutter, allowing for ease-of-access that helps significantly lower the risk of injury.
To Eliminate Wasteful Spending
Here are some numbers you’ll need to consider when managing your beer cooler. The cost of an average keg is typically around $150.00. The shelf life of a keg is anywhere from 45-60 days. More often than not, beer coolers are stocked with kegs that they either don’t need or will expire. By doing the beer math, we can tell you exactly how many kegs you’ll need, saving you thousands of dollars in the process.
To Maximize Storage Capacity
Over the past , we’ve seen just how valuable every square foot of property is to a business. Through our research, we’ve estimated that nearly every 40 square feet of space equates to $56,000 in revenue. With our shelving solutions we can typically store up to 40% more product over conventional shelving, allowing establishments to operate within their space a lot more freely.
BY THE NUMBERS
Years Of Experience
Warranty Claims
Projects Completed Annually
Kegs Shelved Per Year
What we do
Custom Engineered Keg Racks & Beer Cooler Shelving
Ready Ship Solutions
Choose from our four most popular custom beer shelf models; ready to be shipped out to you in just one single day after placing your order.
No-Lift Keg Storage
Looking to improve the safety of your beer cooler? Our No-Lift Keg Storage products minimize risk by placing your kegs securely on the ground floor.
Engineered Storage Solutions
With our extensive line of custom-
built beverage storage systems, you can reduce your cooler’s footprint by up to 40%.
Want to get in touch?
Fill out the form below to speak to a member of our experienced team or give us a call.
CALL OUR OFFICE:
(815) 462-3866
OUTSIDE THE COUNTRY? CALL US TOLL-FREE:
(800) 598-2945
Open Hours
Monday – Thursday: 8am – 4:30pm CST
Friday: 7:00am – 3:30pm CST
phone number
Office: (815) 462-3866
Toll-Free: (800) 598-2945
info@kegracks.com
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