At Cooler Concepts, we firmly believe in manufacturing custom beer shelves that are engineered to last a lifetime, without the need to replace or remodel the equipment that is housed in your walk-in cooler.

Customer Testimonials

“When we set out to create the largest draft offering in Chicago with the original Old Town Pour House, the first question we had to ask ourselves was, ‘where are we going to put all of those kegs?’ Like most operators, our space was at a premium and with a draft-only concept, we could not afford to dedicate too much or too little space to keg storage. Cooler Concepts not only solved that problem for our original location but also worked with us to refine and develop a comprehensive solution that we then rolled out to 15 locations across the country.

Now, our storage system sits at the heart of our design with windows that display all of our kegs to every guest that visits an Old Town Pour House or City Works location. Bill and his team worked tirelessly to help create a system we could display proudly, and have been true partners throughout our national expansion. I can honestly say our brand simply could not have grown the way we did without them. As a company, we manage over 1500 tapped beer lines and blow through over 1000 kegs a week in our coolers. For the past 10 years, Cooler Concepts has stood up to that challenge and provided a complete solution that has proven to be worth its weight in liquid gold!”

Jason Akemann

Partner, Bottleneck Management - Chicago, IL

“I was tasked with finding some keg shelving for the soon-to-be remodeled lobby bar – Kitty O’Shea’s. After doing some research and asking around, I found Cooler Concepts. Bill was very prompt in getting onsite for measurements and asked specific questions about storage requirements. After seeing several options, I picked the one that would serve us the best. In just 2 weeks’ time, Bill was back to install the shelving.  It did exactly what Bill said it would do. It fit perfectly and stored the amount of product we needed.  The process was quick, efficient, and very thorough from start to finish. Bill had shown me some pictures of other jobs he had done around Chicago, but nothing prepared me for their heavy-duty construction and the durability of these keg racks. I have but one word to describe these shelves – BULLETPROOF!”                    

william bocelli

Head Engineer, Chicago Hilton and Towers

 “While working for Bennett Enterprises, we were expanding with a new concept that involved  30 beers on tap. We also had to have enough case storage as well for our weekly sales volume.  I found Cooler Concepts on the web and contacted Bill.  Bill talked me through the various storage options and presented us with what he thought would work for us.  Never having actually seen the shelving, only via pictures, I was looking forward to seeing them in place. Bill drove out from Chicago and installed the shelving on the agreed-to date.  After seeing them in person and how they exactly fit the cooler, pictures really do not do them justice. This is truly the only beer shelf without a shelf life!”


Director Of Operations, Bennett Enterprises - Toledo, OH

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